Michael Richter
International marketing and sales consultant
Hauptstrasse 27
DE-88422 Seekirch
International marketing and sales consultant

Tel: +49(0)7582-933371
E-Mail: michael.richter@marketing-und-vertrieb-international.de

International marketing >> Curriculum vitae - ... marketing is ...

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Business experience:
since 1991: Marketing- and sales consultant - worldwide activities - (practical support)

Clients came - besides of Germany - from: Brazil, China, Dubai, Jordan, Liechtenstein, Netherlands, South-Africa, Spain, Turkey, UK and USA- experiences include these countries

  • 1986 - 1991: Export management, Marketing- and sales management >> investment goods
  • 1984 - 1986: Independent export consultant; parallely: Marketing- and sales management (turnkey computerized building security/-management)
  • 1973 - 1983: Extensive experience in international business, all 5 continents, from market research to conception and strategic implementation of international marke- ting/sales activities on the spot - worldwide - especially industrial and turnkey-plants, including projet management and international financinng

- care for and control of up to 55 foreign representatives and daughter companies of one
  specific employer
- from a clerks' work to department management including procuration and from SMEs to
  large groups of companies
- Focus: Investment goods of different sizes to complete turnkey-plants with worldwide

  • Speciality/projects:
  • Strategic marketing development, training/coaching
  • Cooperation and lectures with/at different Steinbeis-centres, Fraunhofer-centres, country groups of RKW (German national economic support group) and ICCs
  • Accredited as consultant with - European Union (SME/TACIS/PHARE), Europe- AID, Worldbank and Asian Development Bank
  • Further activities
  • - from 1984: various lectures 'Worldwide marketing and sales' at/with Universities of Cooperative Education (Berufsakademie) in Baden-Württemberg and Carl-Duisberg- Centre, Cologne
  • Additional tasks
  • 1. Entrepreneur Magazin, USA, Co-author: "How to start an IMPORT/ EXPORT BUSINESS"
  • 2. "Internet Business" (1999 - 2004)
  • - Loose leaf collection, published in 'Interest Verlag', various sections:
  • - 'International Marketing' - 'The control loop "International Marketing"'
  • - 'Sales of investment goods via the Internet' - 'Efficient Marketing'
  • - 'Pricing in the Internet business'
  • 3. Various special articles in different publications
  • Lectures/seminars
  • Holding advanced vocational trainings at ICCs and Universities of Cooperative Education (Berufsakademien) as well as care and control of different diplomas (more >>)
  • Lecture at the 'Institute for marketing and trade', University St. Galllen/ Switzerland
  • Lectures in Trukey and Brazil at industrial institutions 'How to enter best the European Union'

Countries travelled

Europe: - all of Western Europe, Czech Republic, Slovak Republic, Yugoslavia, Hungary, Turkey, Greece
: - USA, Brazil
: - Tunisia, Egypt, Lebanon, Algeria, Nigeria, Libya, Iran, Iraq, Jordan, Syria, Saudi-Arabia, Kuwait, all of UAE, Israel
Far East
: - India, South Korea, HongKong, Singapore, Taiwan, Japan, Thailand, Malaysia, Philippines, China
- various parts

1954 - 1969: Schools, Apprenticeship 'Industrial merchant' and military service

Continued education

1973 - 1975: 4 semesters business economics, VWA (Academy), Düsseldorf; Thesis: 1993 - after additional part-time studies in Switzerland: 'Strategic planning in SME-companies'


1979 - 1990: 'Strategy and tactics'; elaborating contracts for international business; different country-specific lectures, seminars, participation in panel discussions, etc.

'English' - fluently; 'French - good

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