Michael Richter
International marketing and sales consultant
Hauptstrasse 27
DE-88422 Seekirch
Tel: +49(0)7582-933371
Fax: +49(0)7582-933372
E-Mail: michael.richter@marketing-und-vertrieb-international.de
International marketing >> Curriculum vitae - ... marketing is ...
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Business experience:
since 1991: Marketing- and sales consultant - worldwide activities - (practical support)
Clients came - besides of Germany - from: Brazil, China, Dubai, Jordan, Liechtenstein, Netherlands, South-Africa, Spain, Turkey, UK and USA- experiences include these countries
- 1986 - 1991: Export management, Marketing- and sales management >> investment goods
- 1984 - 1986: Independent export consultant; parallely: Marketing- and sales management (turnkey computerized building security/-management)
- 1973 - 1983: Extensive experience in international business, all 5 continents, from market research to conception and strategic implementation of international marke- ting/sales activities on the spot - worldwide - especially industrial and turnkey-plants, including projet management and international financinng
- care for and control of up to 55 foreign representatives and daughter companies of one specific employer
- from a clerks' work to department management including procuration and from SMEs to large groups of companies
- Focus: Investment goods of different sizes to complete turnkey-plants with worldwide financing
- Speciality/projects:
- Strategic marketing development, training/coaching
- Cooperation and lectures with/at different Steinbeis-centres, Fraunhofer-centres, country groups of RKW (German national economic support group) and ICCs
- Accredited as consultant with - European Union (SME/TACIS/PHARE), Europe- AID, Worldbank and Asian Development Bank
- Further activities
- - from 1984: various lectures 'Worldwide marketing and sales' at/with Universities of Cooperative Education (Berufsakademie) in Baden-Württemberg and Carl-Duisberg- Centre, Cologne
- Additional tasks
- 1. Entrepreneur Magazin, USA, Co-author: "How to start an IMPORT/ EXPORT BUSINESS"
- 2. "Internet Business" (1999 - 2004)
- - Loose leaf collection, published in 'Interest Verlag', various sections:
- - 'International Marketing' - 'The control loop "International Marketing"'
- - 'Sales of investment goods via the Internet' - 'Efficient Marketing'
- - 'Pricing in the Internet business'
- 3. Various special articles in different publications
- Lectures/seminars
- Holding advanced vocational trainings at ICCs and Universities of Cooperative Education (Berufsakademien) as well as care and control of different diplomas (more >>)
- Lecture at the 'Institute for marketing and trade', University St. Galllen/ Switzerland
- Lectures in Trukey and Brazil at industrial institutions 'How to enter best the European Union'
Countries travelled
Europe: -
all of Western Europe, Czech Republic, Slovak Republic, Yugoslavia, Hungary, Turkey, Greece
Amerias: - USA, Brazil
Africa/Arabia: - Tunesia, Egypt, Lebanon, Algeria, Nigeria, Libya, Iran, Iraq, Jordan, Syria, Saudi-Arabia, Kuwait, all of UAE, Israel
Far East: - India, South Korea, HongKong, Singapore, Taiwan, Japan, Thailand, Malaysia, Philippines, China
Australia
- various parts
Education
1954 - 1969: Schools, Apprenticeship 'Industrial merchant' and military service
Continued education
1973 - 1975: 4 semesters business economics, VWA (Academy), Düsseldorf; Thesis: 1993 - after additional part-time studies in Switzerland: 'Strategic planning in SME-companies'
Seminars
1979 - 1990: 'Strategy and tactics'; elaborating contracts for international business; different country-specific lectures, seminars, participation in panel discussions, etc.
Languages
'English' - fluently; 'French - good
