Michael Richter
International marketing and sales consultant
Hauptstrasse 27
DE-88422 Seekirch
Tel: +49(0)7582-933371
Fax: +49(0)7582-933372
E-Mail: michael.richter@marketing-und-vertrieb-international.de
Dictionary for strategic marketing - ... marketing is ...
Dictionary
Analysis of client branch of industry
Clients do NOT buy products but problem solutions - and if you are in a position to solve their problems efficiently your products/services are allowed to be a bit more expensive than others !!
Elaborate an overview of the branch of industry/ies researched on the basis of your existing information about your customers and get the additional details from the available statistics, databases, etc.
Evaluate industry information: publications, newsletters, discussion fora, industry association news, etc., to round-up your picture regarding the economic situation of this specif industry field.
The better your knowledge of the whole branch of industry is, the more precise and targeted you can offer your products and services towards the specific needs of your (potential) clients and offer complete solutions.
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