Michael Richter
International marketing and sales consultant
Hauptstrasse 27
DE-88422 Seekirch
International marketing and sales consultant

Tel: +49(0)7582-933371
E-Mail: michael.richter@marketing-und-vertrieb-international.de

Dictionary for strategic marketing - ... marketing is ...


Client needs

Recording/definition of customer needs:

The better you know your clients. the earlier you can do business with them !

In order to get to know them you have to invest money - instead of earning it ...

... but ... the motivation can easily suffer on the way from ivestigative work to closing a deal
  • The solution:
    Arrange - by staff not actively selling ! - similar clients/client groups into clusters, which reflect the important customer needs and make them visible. Such 'grouping' allows you the fine adjustment/segmentation of your client portfolio only at a time where it is absolutely necessary.

How can I assist you in reaching YOUR goals -- in Europe or anywhere else ? - please >> mail - or call +49-7371- 93210 - * Send page to a friend


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30.08.2019 - New address [more]


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