Michael Richter
International marketing and sales consultant
Hauptstrasse 27
DE-88422 Seekirch
Tel: +49(0)7582-933371
Fax: +49(0)7582-933372
E-Mail: michael.richter@marketing-und-vertrieb-international.de
Dictionary for strategic marketing - ... marketing is ...
Dictionary
Recording/definition of customer needs:The better you know your clients. the earlier you can do business with them !
In order to get to know them you have to invest money - instead of earning it ...
... but ... the motivation can easily suffer on the way from ivestigative work to closing a deal
Arrange - by staff not actively selling ! - similar clients/client groups into clusters, which reflect the important customer needs and make them visible. Such 'grouping' allows you the fine adjustment/segmentation of your client portfolio only at a time where it is absolutely necessary.-------------------------
