Michael Richter
International marketing and sales consultant
Hauptstrasse 27
DE-88422 Seekirch
International marketing and sales consultant

Tel: +49(0)7582-933371
E-Mail: michael.richter@marketing-und-vertrieb-international.de

Dictionary for strategic marketing - ... marketing is ...

Dictionary

Competition comparison

Elaborate a comparison matrix for each competitor:

The competition is: "worse // better // same level"
Products offered
- Programme
- Quality
- Price
- Service


Product-advantage-comnparison/ Positioning of the products
- Life cycle
- Portfolio

Presentation in the marketplace
- Pricing, conditions
- Client advice

Problem solution
- Delivery service
- New product development
- Customer service
Company potential
- Product planning
- Production and development
- Process techniques
- Sales
- Representatives
- Procurement
- Stock, logistics

Management evaluation
- creative
- aggressive
- market orientated
- target-minded
- Ability to react fast
- Adaptability
- Sustaining power
- Growth ability

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How can I assist you in reaching YOUR goals -- in Europe or anywhere else ? - please >> mail - or call +49-7371- 93210 - * Send page to a friend

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30.08.2019 - New address [more]



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