Michael Richter
International marketing and sales consultant
Hauptstrasse 27
DE-88422 Seekirch
Tel: +49(0)7582-933371
Fax: +49(0)7582-933372
E-Mail: michael.richter@marketing-und-vertrieb-international.de
Dictionary for strategic marketing - ... marketing is ...
Dictionary
Elaborate a comparison matrix for each competitor:
The competition is: "worse // better // same level"Products offered
- Programme
- Quality
- Price
- Service
Product-advantage-comnparison/ Positioning of the products
- Life cycle
- Portfolio
Presentation in the marketplace
- Pricing, conditions
- Client advice
Problem solution
- Delivery service
- New product development
- Customer service Company potential
- Product planning
- Production and development
- Process techniques
- Sales
- Representatives
- Procurement
- Stock, logistics
Management evaluation
- creative
- aggressive
- market orientated
- target-minded
- Ability to react fast
- Adaptability
- Sustaining power
- Growth ability-------------------------
