Michael Richter
International marketing and sales consultant
Hauptstrasse 27
DE-88422 Seekirch
Tel: +49(0)7582-933371
Fax: +49(0)7582-933372
E-Mail: michael.richter@marketing-und-vertrieb-international.de
Dictionary for strategic marketing - ... marketing is ...
Dictionary
Sales planning - sales concept
see also website 'sales plannning-sales concept'
Contents/Action: 1. Situation-Analysis
1.1. Company information
1.2. Market information
2. Sales targets
2.1. Quantitative sales targets
2.2. Qualitative sales targets
3. Sales strategy
3.1. Sales forms
3.2. Sales sub-variables
3.3 Client-/Product selection4. Primary sales planning
4.1 Detailed sales targets
4.2. Action planning
5. Secondary sales planning
5.1 Organisational planning
5.2 Personnel planning
5.3 Sales aids
6. Sales budget
7. Sales controls-------------------------







