Michael Richter
International marketing and sales consultant
Hauptstrasse 27
DE-88422 Seekirch
International marketing and sales consultant

Tel: +49(0)7582-933371
E-Mail: michael.richter@marketing-und-vertrieb-international.de

Dictionary for strategic marketing - ... marketing is ...


Segmentation of target groups - especially via INTERNET

  • Which client groups/segments are supplied by you at present ?

  • With which of them your company has the best turnover ?

  • With which of them the contribution margin is the highest ?

  • At which of them your company has the best image ?

  • Which of them use your online-offers most frequently at present ?

  • Which of them do you like most ?

  • By which of them your company is most accept/valued as supplying problem solutions ?

  • For which target group a web presence would be especially helpful ?

  • Which new target groups could be contacted additionally via an Internet-presence ?

  • Which of them suit your company culture best ?

  • Which target groups will be less important in the future ?

  • Which target groups re going to have the highest importance in future for your company ?

  • Which contact do you have so far to these target groups ?

  • How could the interest of the core target groups identified be directed more to the 'online-presentation ?

How can I assist you in reaching YOUR goals -- in Europe or anywhere else ? - please >> mail - or call +49-7371- 93210 - * Send page to a friend


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