Dictionary
Segmentation of target groups - especially via INTERNET
- Which client groups/segments are supplied by you at present ?
- With which of them your company has the best turnover ?
- With which of them the contribution margin is the highest ?
- At which of them your company has the best image ?
- Which of them use your online-offers most frequently at present ?
- Which of them do you like most ?
- By which of them your company is most accept/valued as supplying problem solutions ?
- For which target group a web presence would be especially helpful ?
- Which new target groups could be contacted additionally via an Internet-presence ?
- Which of them suit your company culture best ?
- Which target groups will be less important in the future ?
- Which target groups re going to have the highest importance in future for your company ?
- Which contact do you have so far to these target groups ?
- How could the interest of the core target groups identified be directed more to the 'online-presentation ?
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