Michael Richter
International marketing and sales consultant
Hauptstrasse 27
DE-88422 Seekirch
Tel: +49(0)7582-933371
E-Mail: michael.richter@marketing-und-vertrieb-international.de
FAQs - ... marketing is ...
FAQs
Can small and medium-sized companies act internationally successful at all ?
Take the 'global-iq-test'
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Especially this size of firms does have two important advantages against bigger companies:
a) They possess of the necessary independance from hierarchies and flexibility for a worldwide success and
b) they can react much faster on the needs of customers/markets, as they do not have major thresholds if it is needed to cooperate with synergy-partners (larger companies have to pay more attention to the competition resp. own further developments) and they can act normally more flexible due to the fact that they do not have many capital owners who have to agree.
Furthermore they are faster and more flexible with regard to implementing new ways and adaptations to new markets.
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