Michael Richter
International marketing and sales consultant
Hauptstrasse 27
DE-88422 Seekirch
International marketing and sales consultant

Tel: +49(0)7582-933371
E-Mail: michael.richter@marketing-und-vertrieb-international.de

FAQs - ... marketing is ...


Which financial risks exist

Which financial risks are connected to internationalisation and aren't they to big for SMEs ?
A statement made by marketing professor Kotler, USA, may be useful for reflection:

'Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.'

Nothing works without risk and the well-known american marketing professor Kotler has formulated it similar to:'Companies should pay more attention to the profits lost by not spending money for marketing activi- ties than to the fact what it costs to do so !'

In other words: The normal (calculated) risk of an entrepreneur can never be excluded.

However, with a thorough market research, combined with the following assessment of the cost and the profit to be expected, this will lead to a good decision.

Furthermore the risk in engaging a free but trained consultant will again be less as his fees do not permanently load the pay roll and the engagement can be finished on relatively short notice - even without taking into consideration his independance from the daily business and thereby faster action.

In addition partly national and international institutions will participate in the cost for this consultancy.

How can I assist you in reaching YOUR goals -- in Europe or anywhere else ? - please >> mail - or call +49-7371- 93210 - * Send page to a friend


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