Michael Richter
International marketing and sales consultant
Hauptstrasse 27
DE-88422 Seekirch
Tel: +49(0)7582-933371
Fax: +49(0)7582-933372
E-Mail: michael.richter@marketing-und-vertrieb-international.de
Strategic marketing and sales - marketing is > + what others say
Control loop: 'INTERNATIONAL MARKETING' - (practical support)
here >> is the graphical display + marketing articles
- ANALYSIS/IDENTIFICATION:
- 1. Market research = identification of the markets not yet supplied by the company resp. the market-segments which must/could/should be dealt with in order to exhaust the company's potential and/or to develop possibly new products (from the core compe- tence).
2. Market analysis = investigation of all relevant data regarding customers (who, where, size, turnover, etc.) per market-segment, competitors, marketing ways, potential synergy- partners, distributors, etc., which are meaning-/useful to/for the company's products.
- PREPARATION/OBJECTIVES:
- 3. Definition of the targets (quantity/turnover/profit, etc.) to be reached by means of good basic figures, incl. budgeting, possible realization, organisational preparation, targets/ markets, timing, etc.
- PLANNING/REALIZATION:
- 4. Elaboration of the marketing steps needed to reach each of the objectives per market/ market-segment, i. e. from production to customer care, incl. sales, services, logistics, etc.
5. Decision about the marketing-mix for these steps, i. e. the strategy, the product-mix, the communication media, etc.
6. Execution/implementation of the results - from public relations, via effective sales (distributors, representatives, synergy-partners, licenses, sales programs, incentives, etc.) to service and after-sales treatment
- FEEDBACK + CONTROL:
- 7. Control of the results achieved - each market/market segment -, based on defined parameters, for production, sales, cost, turnover/ profit, etc.
8. Incorporation of the feedback from sales and clients with regard to their problems to be solved, new products to come, new clients of them and thus the needs of the final buyers
9. Permanent, timely agreed/defined revision of this loop in order to let enter new findings, correct planned figures/results and to take them into consideration in future decisions.
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How can I assist you in reaching YOUR goals -- in Europe or anywhere else ? - please >> mail - or call +49(0)7582-933371 - * Send page to a friend
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