Michael Richter
International marketing and sales consultant
Hauptstrasse 27
DE-88422 Seekirch
Tel: +49(0)7582-933371
E-Mail: michael.richter@marketing-und-vertrieb-international.de
Strategic marketing and salesControl loop - step 1.: Market research
© Michael Richter
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The 1 step is used to get (possibly all) information to assess where and how the turnover of our company could be increased. This is divided into ...
* regional (home market plus other world markets) and
* product specific (who – besides of our present clients – needs the products produced by us or who produces products which add to our products resp. which products could we produce/trade in addition), i. e. also to become possibly a system supplier.
The result consists of a list of promising regions and market segments (client segments) with comprehensive data material regarding the available clientele there – with data referring to turnover, product range, size of company, etc.
Additional research, e. g. via the Internet, will tell us which potential competition is already there – whereas we should basically presume that nearly everybody will be there already, i. e. we have to take into consideration that the ‘world competition’ is already known.
This kind of data can be gathered relatively easily via the Internet or data bases available on CD-ROM/DVD, however, furthermore important are special periodicals dealing with the product/clientele, Internet-groups, data available from professional groups, the analysis of suitable statistics, etc. – whether to collect ideas or data.
Further steps >>
