Michael Richter
International marketing and sales consultant
Hauptstrasse 27
DE-88422 Seekirch
International marketing and sales consultant

Tel: +49(0)7582-933371
E-Mail: michael.richter@marketing-und-vertrieb-international.de

Strategic marketing and sales

Control loop - step 6.: Execution / implementation …    © Michael Richter

For assistance in Germany/Europe >> 'Country experience'

After the general routes have been defined we can start to implement them – again after fixing them in writing.

Translation of the description which is only available in German:


Sales promotion mix
    Sales promotion    
  Offer mix Advertising    
Comapn< - Products
- Service
- Prices
Sales organisation Trade Final client/ user
    Public relation    
    Direct marketing and

By now it is principally clear to every entrepreneur which steps have to be made to reach the potential clientele, however, especially nowadays – with Internet and email – the sales routes have to be/can be exhausted parallely – the above sketch is also taken from ‘Marketing Management’ of Professor Kotler.

In other words: The client decides himself which of the sales routes HE will take to buy.

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