Michael Richter
International marketing and sales consultant
Hauptstrasse 27
DE-88422 Seekirch
Tel: +49(0)7582-933371
E-Mail: michael.richter@marketing-und-vertrieb-international.de
Strategic marketing and salesControl loop - step 6.: Execution / implementation …
© Michael Richter
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After the general routes have been defined we can start to implement them – again after fixing them in writing.
Translation of the description which is only available
in German:
Sales promotion mix
Sales promotion
Offer mix
Advertising
Comapn<
- Products
- Service
- PricesSales organisation
Trade
Final client/ user
Public relation
Direct marketing and
tele-marketing
By now it is principally clear to every entrepreneur which steps have to be made to reach the potential clientele, however, especially nowadays – with Internet and email – the sales routes have to be/can be exhausted parallely – the above sketch is also taken from ‘Marketing Management’ of Professor Kotler.
In other words: The client decides himself which of the sales routes HE will take to buy.
Further steps >>
