Michael Richter
International marketing and sales consultant
Hauptstrasse 27
DE-88422 Seekirch
International marketing and sales consultant

Tel: +49(0)7582-933371
E-Mail: michael.richter@marketing-und-vertrieb-international.de

Strategic marketing and sales

Control loop - step 5.: Marketing-Mix    © Michael Richter

For assistance in Germany/Europe >> 'Country experience'

The marketing-mix defines the media/properties/ways which have to/can be taken in the frame of the marketing strategy, the product-mix and the communication media in order to – depending on the prevailing mentality and the normal buying procedures there – support/optimize marketing of the products.

The following picture is staken from ‚Marketing management’ by Professor Philip Kotler:


Translation of German wording of the sketch:

Marketing-Mix
Product Price   Promotion Place
- Quality
- Properties
- Extras
- Styling
- Brand
- Packing
- Packing size
- Service
- Guaranties
- Take back conditions
- List price
- Discount
- Deductions
- Payment period
- Financing conditions
Target market
- Advertisement
- Personal sales
- Sales promotion
- Public relation
- Distribution channels
- Market coverage
- Situation of buying places
- Store size
- Product logistics


Further steps >>

 

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