Michael Richter
International marketing and sales consultant
Hauptstrasse 27
DE-88422 Seekirch
Tel: +49(0)7582-933371
E-Mail: michael.richter@marketing-und-vertrieb-international.de
Strategic marketing and salesControl loop - step 5.: Marketing-Mix
© Michael Richter
For assistance in Germany/Europe >> 'Country experience'
|
The marketing-mix defines the media/properties/ways which have to/can be taken in the frame of the marketing strategy, the product-mix and the communication media in order to – depending on the prevailing mentality and the normal buying procedures there – support/optimize marketing of the products.
The following picture is staken from ‚Marketing management’ by Professor Philip Kotler:
Translation of German wording of the sketch:
| Marketing-Mix |
| Product |
Price |
|
Promotion |
Place |
| - |
Quality |
| - |
Properties |
| - |
Extras |
| - |
Styling |
| - |
Brand |
| - |
Packing |
| - |
Packing size |
| - |
Service |
| - |
Guaranties |
| - |
Take back conditions |
|
| - |
List price |
| - |
Discount |
| - |
Deductions |
| - |
Payment period |
| - |
Financing conditions |
|
Target market |
| - |
Advertisement |
| - |
Personal sales |
| - |
Sales promotion |
| - |
Public relation |
|
| - |
Distribution channels |
| - |
Market coverage |
| - |
Situation of buying places |
| - |
Store size |
| - |
Product logistics |
|
Further steps >>
mark or forward page, pdf-version, etc.:
