Michael Richter
International marketing and sales consultant
Hauptstrasse 27
DE-88422 Seekirch
Tel: +49(0)7582-933371
E-Mail: michael.richter@marketing-und-vertrieb-international.de
Success - for YOUR international marketing tasks
In cooperation with/or separately from your marketing-/exportteam I can assist in the fast development and implementation (i.e. also the operational management) of important marketing tasks. You profit from my international experience which is – together with my ‘marketing connections’ - at your dis- posal (.pdf-version)
The advantages:
- Flexible marketing capacity – available for the marketing-/sales-/exportmanage- ment and its full range of respective tasks
- Systematic, speedy, and targeted support - for your international marketing projects
- Implementation and profit-orientated project work - (i. e. targeting your needs and those of your clientele !)
- No permanent load of your pay-roll, but flexible arrangement
Especially the following tasks are perfectly suitable for my assistance in preparation and prac-tical implementation:
- Market- and country selection (definition: Market-/Marketingpriorities)
- Market assessment for the preparation of a market organization, i. e. selection of potential clients and/or all kinds of sales partners – from ‘direct clients’ to licensees or cooperation partners, from ‘simple’ distributors to a perfect partnership
- Develop and implement export-, sales- and marketing strategies, market care concepts and much more – if needed/requested also in your name
- Organization and examination of new and/or existing marketing structures
- Analyses of the marketing potential – e. g. for the management of already existing marketing channels
Preparation and implementation of international marketing tasks
Preparation tasks
- Preparation and organization of international marketing projects, exhibitions and the like
- Market and country selection (portfolios)
Market selection
Procurement and evaluation of important market information (normally executed in 2 – 3 steps:
1. = Evaluation of marketing-CDs which are available in my office and official databases accessible by me with several million European company profiles,
2. = Internet – Evaluation of the available data banks – especially from the different local organizations as well as further country information,
3. = partly partners from my international network)
- Definition of market chances for you – e. g. taking also into consideration technical needs
- Detailled market analyses (acc. to the parameters made available by you)
Analyses of the potential
Potential-analyses in order to manage and care for the sales channels (existing and new !)
- Calculation of market/sales potentials in key-/target markets (based on your existing experience with different sales channesl – also hybrid marketing organiza- tions = use of different sales channels parallely to one another, depending on the country/mentality referred to)
- Critical examination of the performance of existing marekting organizations resp. partners
- Definition of success potentials for sales targets for the various sales channels
Evaluation and processing of the market information collected
Marketing strategy as a preparation for the market entrance:
- Development of a consistent marketing strategy
- Review and/or adaptation of an existing marketing strategy
Examples of a marketing and sales strategy to be defined
- Distribution strategy
- Organization and taking care of sales partners
- Marketing- and sales support/services
- Always >> maximum concentration on your clients – and their ‘final’ clients !!
Implementation of the strategies
All proposals and solutions defined on the level of conceptual work can be implemeted under my project management – or, if requested, by myself.
Examples for implementation of marketing management projects
- Selection and evaluation of marketing/sales partners
- Organization of sales networks (if need be - including contractual agreements and definition of sales targets to be reached – based on the analyses made above)
- Development of concepts for the management of sales partners
- Development of concepts in order to reach/care for clients – based on the different European countries and their mentalities
Basis of cooperation between us
1. My international Marketing- and sales experience in many countries
2. My business experience (see also above CV)
3. There exist different possibilities of cooperation between us:
- Marketing assistance ‘on demand’
- Depending on the task-structure we can agree on a few days per month – also e. g. in order to accompany permanently your activities in Europe and developing new ideas/ways from time to time
- Cooperation in the frame of a defined project
- You call for my assistance on a project-by-project basis based on separate contract
- Mixture of these two, including a ‚success portion’
- For projects including an implementation portion (e. g. for the organization and implementa- tion of a sales network - based on my suggestions) we can agree on a ‚success portion’ of the remune-ration.
Reasons for a cooperation with me …
My international marketing and sales-knowledge
- is available (more or less) immediately > speed, concentration on you/your clientele, targeted work, staying power
- is, although based on daily fees, less costly compared with a well-/internationally- trained employee
- offers additional – flexible – ressources which don’t load you pay-roll perma- nently, however, are reliable<
- bases on permanently kept ‚up-to-date’-marketing knowledge from interna- tional data sources, respective newsletters, etc.
- offers the above mentioned competence in international markets and the local mentalities
- provides worldwide references
