Michael Richter
International marketing and sales consultant
Hauptstrasse 27
DE-88422 Seekirch

Tel: +49(0)7582-933371
Fax: +49(0)7582-933372
E-Mail: michael.richter@marketing-und-vertrieb-international.de

Flexibility for YOUR international marketing tasks

In cooperation with/or separately from your marketing-/exportteam I can assist in the fast development and implementation (i.e. also the operational management) of important marketing tasks. You profit from my international experience which is – together with my ‘marketing connections’ - at your dis- posal (.pdf-version)

The advantages:

Flexible marketing capacity – available for the marketing-/sales-/exportmanage- ment and its full range of respective tasks
Systematic, speedy, and targeted support - for your international marketing projects

Implementation and profit-orientated project work - (i. e. targeting your needs and those of your clientele !)

No permanent load of your pay-roll, but flexible arrangement

Especially the following tasks are perfectly suitable for my assistance in preparation and prac-tical implementation:

Market- and country selection (definition: Market-/Marketingpriorities)

Market assessment for the preparation of a market organization, i. e. selection of potential clients and/or all kinds of sales partners – from ‘direct clients’ to licensees or cooperation partners, from ‘simple’ distributors to a perfect partnership

Develop and implement export-, sales- and marketing strategies, market care concepts and much more – if needed/requested also in your name

Organization and examination of new and/or existing marketing structures

Analyses of the marketing potential – e. g. for the management of already existing marketing channels

Preparation and implementation of international marketing tasks

Preparation tasks

Preparation and organization of international marketing projects, exhibitions and the like

Market and country selection (portfolios)

Market selection

Procurement and evaluation of important market information (normally executed in 2 – 3 steps:

1. = Evaluation of marketing-CDs which are available with and official databases accessible by me with several million European company profiles,
2. = Internet – Evaluation of the available data banks – especially from the different local organizations as well as further country information,
3. = partly partners from my international network)

Definition of market chances for you –e. g. taking also into consideration technical needs

Detailled market analyses (acc. to the parameters made available by you)

Analyses of the potential

Potential-analyses in order to manage and care for the sales channels (existing and new !)

Calculation of market/sales potentials in key-/target markets (based on your existing experience with different sales channesl – also hybrid marketing organiza- tions = use of different sales channels parallely to one another, depending on the country/mentality referred to)

Critical examination of the performance of existing marekting organizations resp. partners

Definition of success potentials for sales targets for the various sales channels

Evaluation and processing of the market information collected

Marketing strategy as a preparation for the market entrance:

Development of a consistent marketing strategy

Review and/or adaptation of an existing marketing strategy

Examples of a marketing and sales strategy to be defined

Distribution strategy
Organization and taking care of sales partners
Marketing- and sales support/services
Always >> maximum concentration on your clients – and their ‘final’ clients !!

Implementation of the strategies

All proposals and solutions defined on the level of conceptual work can be implemeted under my project management – or, if requested, by myself.

Examples for implementation of marketing management projects

Selection and evaluation of marketing/sales partners
Organization of sales networks (if need be - including contractual agreements and definition of sales targets to be reached – based on the analyses made above)
Development of concepts for the management of sales partners
Development of concepts in order to reach/care for clients – based on the different European countries and their mentalities

Basis of cooperation between us

1. My international Marketing- and sales experience
2. My business experience (see also above CV)
3. There exist different possibilities of cooperation between us:

Marketing assistance ‘on demand’
Depending on the task-structure we can agree on a few days per month – also e. g. in order to accompany permanently your activities in Europe and developing new ideas/ways from time to time

Cooperation in the frame of a defined project
You call for my assistance on a project-by-project basis based on separate contract

Mixture of these two, including a ‚success portion’
For projects including an implementation portion (e. g. for the organization and implementa- tion of a sales network - based on my suggestions) we can agree on a ‚success portion’ of the remune-ration.

Reasons for a cooperation with me …

My international marketing and sales-knowledge

is available (more or less) immediately > speed, concentration on you/your clientele, targeted work, staying power
is, although based on daily fees, less costly compared with a well-/internationally- trained employee
offers additional – flexible – ressources which don’t load you pay-roll perma- nently, however, are reliable<
bases on permanently kept ‚up-to-date’-marketing knowledge from interna- tional data sources, respective newsletters, etc.
offers the above mentioned competence in international markets and the local mentalities
provides worldwide references